Sports marketing

When Did Courtside Seating at NBA Matches Become a Thing?

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Sitting ar Courtside on NBA Matches - story behind those seats

Courtside seating in NBA games is one of the best-known things about the matches, besides athletes, of course. In European competitions, we can find a similar concept. You will find broadcast directors often focusing on the celebrities who take those places. But when did this trend become so widespread? Let’s find out. The Origins of … Read more

Marshawn Lynch On Film, From Game Tape To Local Cable Advertising

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marshawn lynch

In this era of professional football, running backs tend to be as treasured and as long-lasting as a disposable razor. And yet, in spite of that, there is Marshawn Lynch. Thanks to other metropolitan media markets, you might recognize Lynch as the gold-toothed eye at the center of the Super Bowl coverage storm. Here in … Read more