What Shaq's Dove Ad Refuses to Say

Share |

Shaquille O'Neal feels great in his hide, and Dove will take us there. That, if nothing else, is what we learned from this NCAA Tournament. There were actually two Shaq "Comfortable in my Skin" commercials that aired incessantly during the tourney; they were two of a larger, multi-year series, which this year also introduced Steve Nash and Tom Izzo spots. But there's this whole back catalog to draw on.

The clear winner of the bunch, though, and maybe the tournament-within-a-tournament that is March Madness advertising firestorm (sorry, no bracket), was the heartwarming mother-son ad with Shaq and his darling mother, Ms. Lucille O'Neal. The two of them recounted what it was like for little Shaquille to grow up with such an exotic, unwieldy name. "The world wasn't ready for a boy named Shaquille," Lucille reminisces, though any "Boy Named Sue" reference is strictly accidental.

Shaq was teased incessantly, we learn, but now he's totally cool with his name, which really sums up who he is. Except the ad never says what that is, or what, if anything, "Shaquille" is other than a string of syllables that may have sounded funny to little kids in the 80's.

Far be it from me to question O'Neal's pain. Except this is advertising, not reporting, so I've spent much of this month shouting at the television over this ad. When Shaq was a kid, there were plenty of African-American kids running around with "q" names, many of them baroque, invented, and the source of plenty of bad jokes. They called him "Shakira," we're told, as if only girls had names like that.

The thing is, anyone equipped to make a joke about young ladies named "Shakira" was probably around young men with the same problem. If "Shaquille" is a funny-sounding name, it's funny in a way that many names were during that time, and certainly not one that belonged solely to one side of the gender divide. I have no idea if Shaq, who grew up on military bases, was perhaps isolated, or insulated, from that trend. But in a global sense, the world was certainly ready for a boy named Shaquille. How Shaq's classmates would have had "Shakira" at their disposal is beyond me, unless this is just an egregious, copywriter-wrought anachronism.

The real issue I have, though, is the exclusion of what it is that "Shaquille" actually means—a necessary component of Shaq embracing it, and learning to be comfortable in it. Shaquille (like "Shakira, incidentally) isn't an invention that, however unconsciously, echoes Arabic names. It's Arabic for "warrior," which is a pretty fair summation of the athlete O'Neal would become, and may already have been growing into. [Correction: "Shaquille" is Arabic for "handsome," not "warrior."] We're told that Shaq loves his name, and what it stands for, but Dove won't tell us what that is, or maybe even what's in a name beyond its literal meaning. O'Neal's beloved stepfather, Philip Harrison, is a practicing Muslim, and while he certainly didn't pick out Shaq's name, having him around can only have solidified exactly what "Shaquille" stood for—literally and in a broader sense.

In the past, there have been questions about O'Neal's own religious preference, but one thing's for sure: Shaquille O'Neal knows damn well where his name comes from, what it stands for, and why he should be proud of it. It doesn't take a genius to figure out why, in this day and age, O'Neal would have to exclude the part of the story that makes it anything more than empty rhetoric.

Like in the 60's, the world still isn't ready for a superstar athlete with an Arabic name and the sense of identity to back it up. 

Share |

Comments

I have been searching to find a comfort or effective procedure to complete this process and I think this is the most suitable way to do it effectively. DNA Wealth Blueprint

It's a great pleasure reading your post.It's full of information I am looking for and I love to post a comment that "The content of your post is awesome"
eCom Success Academy

You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work Clash of Clans Cheats

I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work boom beach hile

This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog. hungry shark evolution hack apk

That’s really amazing and extraordinary blogs & can help those who get issues in searching this type of information.lifeinsurancerates

Thank you for the information and clarification about the identical houses. While I was reading the post I thought they might be haunted, but its nothing of that sort, thanks to your explanation Miami Tour

Excellently written article, if only all bloggers offered the same level of content as you, the internet would be a much better place http://gobeltreviews.com/

I wanted to thank you for this excellent read !! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. my review here

You are very observant of the topic. I hope you can visit my website to give an opinion on my website what the drawbacks and how content is interesting more tips here

Great website here, really useful and interesting information. Thanks a lot for all your efforts, and please keep the great work up Club flyer print

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well my response

Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us club flyer size

It looks like that your choice of word wide web web log is without a doubt realistic important and allows gotten forums in fabulous tips club flyer

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them web marketing

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
car rental jaipur to delhi

It would be a golden chance for you, and I hope you haven’t missed this opportunity. It would be more better if you could have include some more pictures ClubFlyer

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
supreme garcinia cambogia reviews

I enjoy what you guys are usually up too. This type of clever work and exposure! Keep up the amazing works guys I’ve incorporated you guys to my personal blogroll homework help online

it stands for, and why he should be proud of it. It doesn't take a genius to figure out why, in this day and age, O'Neal would have to exclude the part of the story that makes it anything more than empty rhetoric.. 55printing.com

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
sbobet303

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
black magic

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
subway surfers

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
http://emmashealthreviews.com/reviews/does-grow-taller-4-idiots-really-work-or-is-it-a-scam/

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
mind control

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
binary option brokers

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
IRS Easy Tax Prep

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
mobile windshield repair san diego ca

Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us.I too always learn something new from your post...55prints

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
supreme garcinia cambogia reviews

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
porter plainte

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them...
car rental jaipur to delhi

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
jaipur to pushkar taxi

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
indian culture and heritage

ask to undertake your for your special crafting enterprise plus Photograph averting them. Non-Surgical Fat Removal Tampa

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them...
sbobet333

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them...Tabletents Printing

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them\
Flat Belly Overnight reviews

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them..
SEO

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them...
Boutique

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them.conversational tone

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them
Buy/Sell Trend Detector for sale

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them. Food For Freedom for sale

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them. Red Smoothie Detox Factor reviews

This article is really fantastic and thanks for sharing the valuable post keywestfishing.link

law in South Africa that required all Indians, Arabs, and Turks to register with the government. Table Tents

I actually appeared to be available a task to undertake your for your special crafting enterprise plus Photograph averting them. Club Flyers

I'm assuming there is only one reason you didn't outright blame this on Rush Limbaugh:

The enormous amount of cognitive dissonance inherent in that fact that
you cannot openly (honestly) charge the unnamed "them" with intolerance when the party purportedly discriminated against in this case is not only tacitly accepting it, openly taking part in it, but furthermore blatantly profiting in the agent which is simultaneously perpetuating the prejudice you want to condemn.

SS
TheBlackFalcon.net

Nothing to add other than "this is great" and "why is nobody else saying this?".