What Shaq's Dove Ad Refuses to Say

Share |

Shaquille O'Neal feels great in his hide, and Dove will take us there. That, if nothing else, is what we learned from this NCAA Tournament. There were actually two Shaq "Comfortable in my Skin" commercials that aired incessantly during the tourney; they were two of a larger, multi-year series, which this year also introduced Steve Nash and Tom Izzo spots. But there's this whole back catalog to draw on.

The clear winner of the bunch, though, and maybe the tournament-within-a-tournament that is March Madness advertising firestorm (sorry, no bracket), was the heartwarming mother-son ad with Shaq and his darling mother, Ms. Lucille O'Neal. The two of them recounted what it was like for little Shaquille to grow up with such an exotic, unwieldy name. "The world wasn't ready for a boy named Shaquille," Lucille reminisces, though any "Boy Named Sue" reference is strictly accidental.

Shaq was teased incessantly, we learn, but now he's totally cool with his name, which really sums up who he is. Except the ad never says what that is, or what, if anything, "Shaquille" is other than a string of syllables that may have sounded funny to little kids in the 80's.

Far be it from me to question O'Neal's pain. Except this is advertising, not reporting, so I've spent much of this month shouting at the television over this ad. When Shaq was a kid, there were plenty of African-American kids running around with "q" names, many of them baroque, invented, and the source of plenty of bad jokes. They called him "Shakira," we're told, as if only girls had names like that.

The thing is, anyone equipped to make a joke about young ladies named "Shakira" was probably around young men with the same problem. If "Shaquille" is a funny-sounding name, it's funny in a way that many names were during that time, and certainly not one that belonged solely to one side of the gender divide. I have no idea if Shaq, who grew up on military bases, was perhaps isolated, or insulated, from that trend. But in a global sense, the world was certainly ready for a boy named Shaquille. How Shaq's classmates would have had "Shakira" at their disposal is beyond me, unless this is just an egregious, copywriter-wrought anachronism.

The real issue I have, though, is the exclusion of what it is that "Shaquille" actually means—a necessary component of Shaq embracing it, and learning to be comfortable in it. Shaquille (like "Shakira, incidentally) isn't an invention that, however unconsciously, echoes Arabic names. It's Arabic for "warrior," which is a pretty fair summation of the athlete O'Neal would become, and may already have been growing into. [Correction: "Shaquille" is Arabic for "handsome," not "warrior."] We're told that Shaq loves his name, and what it stands for, but Dove won't tell us what that is, or maybe even what's in a name beyond its literal meaning. O'Neal's beloved stepfather, Philip Harrison, is a practicing Muslim, and while he certainly didn't pick out Shaq's name, having him around can only have solidified exactly what "Shaquille" stood for—literally and in a broader sense.

In the past, there have been questions about O'Neal's own religious preference, but one thing's for sure: Shaquille O'Neal knows damn well where his name comes from, what it stands for, and why he should be proud of it. It doesn't take a genius to figure out why, in this day and age, O'Neal would have to exclude the part of the story that makes it anything more than empty rhetoric.

Like in the 60's, the world still isn't ready for a superstar athlete with an Arabic name and the sense of identity to back it up. 

Share |


Much obliged you all that much to share these connections. Will look at this.. Tax Investigation Accountants

Enjoyed reading this, very good stuff, thankyou . niche relevant

I can"t read articles online all the time, yet I"m happy I did today. This is exceptionally elegantly composed and your focuses are very much communicated. Kindly, absolutely never quit composing. Tax Investigation Self Employed

Great artcile, yet it would be better if in future you can share more about this subject. Continue posting. Tax Investigation Specialists

Pleasant web journal and totally exceptional. You can improve yet despite everything I say this perfect.Keep striving generally advantageous. Tax Investigation Self Assessment

Your site is truly cool and this is an extraordinary rousing article. Tax Investigation Advisors

much appreciated this is great web journal. Tax Investigation Accountants

I needed to thank you for this fabulous read!! I certainly cherished each and every piece of it. I have you bookmarked your site to look at the new stuff you pos Tax on Buy to Let Property

I ran into this page on accident, surprisingly, this is a amazing website. The site owner has done a great job writing/collecting articles to post, the info here is really insightful. Now i am going to bookmark this internet site so that I can revisit in the future. Hardware

An intriguing discussion will be worth comment. I’m sure that you need to write more about this topic, it might not be a taboo subject but usually consumers are too few to chat on such topics. To another. Cheers link building 2016

hi. I observe you are focused on creating backlinks and stuff. I’m selling scrapebox auto approve lists. Do you want to trade ? Hardware

What your stating is absolutely real. I know that everybody ought to say the identical matter, but I just believe that you position it in a way that just about every individual can comprehend. I also adore the photographs you set in right here. They suit so appropriately with what youre making an attempt to say. Im assured youll reach so numerous persons with what youve acquired to say. net worth definition

Spot up for this write-up, I seriously believe this site needs a lot more consideration. I’ll apt to be once more to learn additional, appreciate your that info. high trust flow and citation flow backlinks

This is an extraordinary article much obliged for sharing this enlightening data. I will visit your website consistently for some most recent post. I will visit your web journal consistently for Some most recent post. Business law

This is only the data I am discovering all around. A debt of gratitude is in order for your web journal, I simply subscribe your site. This is a pleasant web journal.. Shopping niche guest post

This is extremely fascinating substance! I have completely appreciated perusing your focuses and have arrive at the conclusion that you are right about large portions of them. You are extraordinary. Trust Flow Backlinks

Hi I am so charmed I found your online journal, I truly found you by error, while I was watching on google for something else, Anyways I am here now and could simply get a kick out of the chance to say thank for a huge post and an inside and out enlivening site. Kindly do keep up the considerable work. Pets

An entrancing examination is worth remark. I surmise that it is best to compose additional on this matter, it won't be a forbidden theme however for the most part individuals are insufficient to chat on such points. To the following. Here's to you Zombie Lenses

Crypto Coinscious provides details based on a market cap in USD and you can sort by rank, name, price, market cap, volume in 24 hours, change in 1 hour, change in 24 hours and available supply. Top Gainers show a list of top trending currencies based on last 24 hours change and Top losers show a list of most price dropped currencies from last 24 hours. Ripple News

howdy, your sites are better than average. I value your work. Roll container

To say the truth I am very impressed by what you told. You share tons of interesting info, neat and excellent design you’ve got here. It’s certainly one of the most informative stuff on this topic I’ve ever read.
ABM Lead Generation

Agen Slot Online
I’m happy I located this blog! From time to time, students want to cognitive the keys of productive literary essays composing. Your first-class knowledge about this good post can become a proper basis for such people.

Thank you for the sensible critique. Me & my neighbour were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information
buy instagram likes

This is a really good post this. Truly, a magnificent art is making an article. And you are quite a master at that art. I would tell you to keep on continuing this awesome work of yours

Great! We will be connecting to this enormous post on our site. Continue the good writing.Troy McWhinney

This is exactly what I was looking for. Thanks for sharing this great article! That is very interesting Smile I love reading and I am always searching for informative information like this!

Thanks for ones marvelous posting! I genuinely enjoyed reading it, you are a great author. I will be sure to bookmark your blog and may come back very soon. I want to encourage you to definitely continue your great job, have a nice weekend.


Always so interesting to visit your site.What a great info, thank you for sharing. this will help me so much in my learning

A debt of gratitude is in order for the post and awesome tips..even I additionally imagine that diligent work is the most imperative part of getting achievement.snapseed for pc download

Incredible posting this is from you. I am really and truly thrilled to read this marvelous post. You've really impressed me today. I hope you'll continue to do so!
motu patlu games

Kindly fill me in as to whether you're searching for an article essayist for your site. You have some truly extraordinary posts and I feel I would be a decent resource. On the off chance that you ever need to take a percentage of the heap off, I'd totally love to compose some material for your web journal in return for a connection back to mine. It would be ideal if you send me an email if intrigued. Much obliged to you! hier klicken

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates.happy birthday wishes for mom

Really impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable. Thanks for sharing. It's late finding this act. At least, it's a thing to be familiar with that there are such events exist. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act.
itube apk

Your work here on this blog has been top notch from day 1. You've been continously providing amazing articles for us all to read and I just hope that you keep it going on in the future as well. Cheers!
voyance telephone

Extraordinary things you've generally imparted to us. Simply continue written work this sort of posts.The time which was squandered in going for educational cost now it can be utilized for studies.Thanks brestrogen or breast actives

Many thanks for the exciting blog posting! Simply put your blog post to my favorite blog list and will look forward for additional updates. Simply wanted to write down a word in order to say thanks to you for those wonderful tips.

happy wheels

Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site.
HMRC Investigation

Much obliged for your post. I've been considering composing an extremely practically identical post in the course of the last couple of weeks, I'll most likely keep it quick and painless and connection to this rather if thats cool. Much obliged.how to get more youtube subscribers | youtube views increaser

I think this is a really good article. You make this information interesting and engaging. (home remedies for ear infections in infants) You give readers a lot to think about and I appreciate that kind of writing.
imessage download

This is a really good post this. Truly, a magnificent art is making an article. And you are quite a master at that art. I would tell you to keep on continuing this awesome work of yours
hampton bay

I had questions about these things but you have answered all those question quite well in this article. You always provide the best quality answers and that is why this blog is my most favorite blog. alli weight loss pills

Thanks for the post and great tips..even I also think that hard work is the most important aspect of getting success
breast enlargement creams that work fast

I had questions about these things but you have answered all those question quite well in this article. You always provide the best quality answers and that is why this blog is my most favorite blog. best whitening cream for asians

It was thinking about whether I could utilize this review on my other site, I will interface it back to your site though.Great Thanks.
trace mobile number current location

Experts have no single answer why more women graduate, but offer several theories: investment castings

Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site.
escort bodrum

A debt of gratitude is in order for another great post. Where else might anybody be able to get that sort of information in such a perfect method for composing?
Company Registration in India

I think this is an okay article. You make this data intriguing and locks in. You give perusers a considerable measure to consider and I value that sort of composing.
imessage for pc

Upvc Windows
upvc Windows, Double-glazed windows, Two-piece PVC windows, Sale of old iron furniture replacement, Sale of double-glazed windows

checking through the net, Appreciation for being really thoughtful. The post contains really beneficial information. Periodico en Albacete.
Apk Mod