Paul Pierce, Kevin Garnett and the Brooklyn Nets Show

Share |

A couple weeks ago I was floating around on a lake in Wisconsin's St. Croix River Valley, trying to explain to a friend -- this guy, you know his work -- why I believe something that sounded strange when he said it. "Can they really just be doing things because they want people to notice that they're doing it?" he asked, and when you put it like that -- which is definitely a pithier way of putting it like this or like this -- it does sound kind of puzzling and unlikely.

These are grown-ups, after all, or at least plutocrats and marketing mandroids and basketball players of adult age; there are tens of millions of dollars involved, and plenty of people paying attention. And yet, on a pontoon boat on a lake, and even to a certain extent now, it was the best I could do: the Nets are sort of trying to build a potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way.

And yet I struggle to believe that's quite it, or that it's quite as lousy a way to be as I'd believed. Obviously, or at least obviously to me, frantic and crazy-eyed buzz-chasing and the poignant and self-thwarting Daniel Snyder-ian wish to Build A Winner is a big part of The Brooklyn Nets Thing. It's by no means as obvious that any of this will work, or give Brooklyn's fans a team that can even make it to the Eastern Conference Finals.

But, as I wrote at SB Nation earlier today, I'm starting to come around not so much on that approach or its efficacy, but on how admirable it is to do it this way. The Nets are on pace to pay nearly $100 million in luxury tax next season, and have compiled a roster that looks notably more like a successful fantasy basketball team from the 2009-10 season than a contemporary NBA team. They are certainly going to be one of the oldest teams in the NBA, and one of the most expensive, and they are less certain to be one of the best. This is something worth noting, maybe, but I've come to think that it's less worthy of note than how little the Nets seem to care about it. 

Other teams search for surplus value and sustainability and flexibility; the best executives seem studiously to avoid making the cannonball-into-the-quarry splashes that can at times (like this one) seem to be the Nets' primary motivation.  Everywhere, the idea is to build a winning team on a budget, to develop and grow and so buzzword-ily on. This is not how the Nets are doing it, not at all, and while that may or may not be smart on the Nets' part, it is undeniably bold. And also funny. But the building-a-winner bit: what if no one actually gives a shit about that? The Nets have succeeded in creating a spectacle that, however successful or even worth-watching its team-shaped component becomes on the court, is at least a spectacle. And that's something.

I still don't like the Nets, really. I don't like the way they left New Jersey -- I believe I'm on the record to this effect -- and I don't like how quick and craven they are to gouge the community they keep claiming to be All About. They're a team that fans will make their own -- it's already happening -- and make worthwhile and admirable in the process; they'll rescue the team for themselves, because that's what fans do. And the Nets are also a business, man, and one that can be wasteful and crass and grandiose and dishonest.

But the Nets are also -- and this is the part that, while I don't quite like it, I am beginning to appreciate -- embracing their truest identity as A Big Entertainment Thing, and one seemingly less concerned with the eggheaded business of buidling a winner on a budget than with blockbusting, with Going Big and then Going Bigger. They'll still play basketball, of course, and for a year or two more they'll probably play it pretty well. But let's embrace them, first, as what they are: the NBA's most purely Situationist team. Or maybe not embrace. But recognize it, at least, and realize that -- for all the PR pomp and branded circumstance -- this is finally just another show to enjoy or not, laugh at or cheer for or whatever. Just a bigger show than usual, and one that will eventually play basketball.

So, to that end, here are Paul Pierce and Kevin Garnett on the cover of a box of Good Friends cereal, courtesy of our illustrator friend (and contributor!) Eli Neugeboren.

Share |

Comments

I can't envision concentrating sufficiently long to research; considerably less compose this sort of article. You've beaten yourself with this material. This is awesome substance. Desktop PC

And yet, on a pontoon dish on a lake, and even to a bound extent now, it was the finest I could do: the Nets are variety of trying to make a potency NBA Title team, but they're mostly roughly doing it in a earsplitting and overt and notable way. Meer informatie over Online Casino's

Really pleasant post. I just discovered your weblog and needed to say that I have truly delighted in skimming your blog entries. After all I'll be subscribing to your food and I trust you compose again soon! girlsdoporn

Your articles are solon than wow! jacksonville beach homes for sale

Recent times when internet has so much gossiping and stuff, your content really refreshes me. security guards miami

These are some awesome instruments that i certainly use for SEO work. This is an extraordinary rundown to use later on.. Fahrrad Navi

Just try to specify ones substance can be as mind blowing. This clarity with your post is radiant and that i may believe you're a master for this issue. High caliber alongside your agree grant me to grab your present provide for keep changed by utilizing drawing nearer blog entry. You rock several alongside you ought to go on the pleasurable take care of business. Hgh pr backlinks ! Backlinks seo service

I am glad to discover this post Very valuable for me, as it contains parcel of data. I Always like to peruse The Quality and happy I discovered this thing in you post. Much appreciated web submission scottsdale

I am glad to discover this post Very valuable for me, as it contains parcel of data. I Always like to peruse The Quality and happy I discovered this thing in you post. Much appreciated web submission scottsdale

The Classical Magazine is a few days late, because I edited it and am always late, and because it's August, when time sort of collapses into sprawling headlong sleepiness. (And, more to the point, because I was on vacation for a week.) But the issue is here, and it looks good and reads good, and is about where we go, what we bring, what we see and how we see sports in the various places we see them. Which, I know, is a very exciting sentence!beirut escorts

One could definitely argue that, but anyone who did so would be overlooking Twitter, which is where the game really gets changed these days.private investigator rate

I wish more writers of this kind of substance would take the time you did to explore and compose so well. I am extremely inspired with your vision and knowledge. online-kreditvergleich24.de

I like it a lot. I can feel that you paid much attention for those articles, as all of them make sense and are very useful.Plumbers

The author of your blogs and articles and contents is appreciating. Cool Wallpapers

I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious...

Fallout 5

denomination; R10 have 1 stroke, R20 have 2 strokes, R50 have 3 strokes, R100 have 4 strokes and R200 have 5 strokes. roofing walton on thames

style and surely come back again to increase my knowledge. And also share this keep posting…loftplan

You have made an awesome showing on this article. It's extremely lucid and profoundly smart. You have even figured out how to make it justifiable and simple to peruse. You have some genuine written work ability. Much obliged to you. How to Lose Belly Fat in 3 Days

Hi. I discovered your online journal utilizing msn. This is a greatly elegantly composed article. I will make sure to bookmark it and come back to peruse a greater amount of your valuable data. A debt of gratitude is in order for the post. I"ll positively rebound. https://www.stylewe.com/designer/chicco-mao-341

This matter is downcast to earth, hats off buds out there. cookiejamtool.com

This stuff is down t earth, hats off buds out there. click for more

A debt of gratitude is in order for the significant data and bits of knowledge you have so given here... http://subwaysurferscheats.org/

Hey great stuff nice info your passing on foot pain

Love what you're doing here folks, keep it up!.. Markise

I’ve been surfing online more than three hours today, yet I never found any interesting article like yours.
click here

An immense moonlike of commendation, reserve it up. cccam server

be hilarious to unionize them, of course. But for the time being: how many are you? Are you being treated well?http://www.maintracts.co.uk

Your place is for sure couturier bookmarking. http://www.mikrowelle-tests.info

Much obliged to you for setting aside an ideal opportunity to distribute this data extremely valuable! UK Models

It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.
Mexico insurance

It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.
Mexico insurance

Your way to enlighten everything on this blog is actually pleasant, everyone manage to efficiently be familiar with it, Thanks a great deal.push button influence coupon

A debt of gratitude is in order for the significant data and experiences you have so given here... Tom Sirois

Phenomenal and extremely energizing site. Adoration to watch. Continue Rocking. Robert Colangelo

A debt of gratitude is in order for the post and awesome tips..even I additionally imagine that diligent work is the most imperative part of getting achievement.. fleet tracking

You know your undertakings emerge of the group. There is something uncommon about them. It appears to me every one of them are truly splendid! www.crosstrainingpro.com

Left: Fred & Ginger’s French silk satin and chiffon corset with lace trim is paired with French knickers in silk satin. Photo courtesy of Sugar Lilie, dessous prives. plus size retro dresses

clearly do is defeat Spur without demand in I An issue%um OK through divided begin in the deceased of winter near the remove the beekeepers get amazing can say that I let go for saying that I don't think so okay if he said it like alone.st lucia car hire

It's never too lately to meliorate your information and your listing has me. pasang taruhan

Agent Provocateur’s peachy flesh-toned Gypsy line “really romantic.” And she’s not the only one designing in delicate hues. Same day dry cleaning knightsbridge

defiant of characteristically ideal form as those jump shots were, they all went in. That seems worth remembering.Loftplan review

It doesn't mean that something wasn't buried in one of the landfills or even used at some point, but we haven't seen anything that suggests any systematic use of it I found it

I valued much. I've been following your site for almost a year and I am always impressed every time. Not easy to explain it best champagne flute

You have done a great job. I will definitely dig it and personally recommend to my friends. I am confident they will be benefited from this site locksmith coral springs

High caliber alongside your agree grant me to grab your present provide for keep changed by utilizing drawing nearer blog entry. You rock several alongside you ought to go on the pleasurable take care of business. stamped concrete diy

Just try to specify ones substance can be as mind blowing. This clarity with your post is radiant and that i may believe you're a master for this issue. High caliber alongside your agree grant me to grab your present provide for keep changed by utilizing drawing nearer blog entry. You rock several alongside you ought to go on the pleasurable take care of business. stamped concrete diy

You rock several alongside you ought to go on the pleasurable take care of business. agen poker online

I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think stamped concrete

It's certainly tremendously generous of you to present publicly what a few individuals would've supplied as an ebook in making some bucks on their own. hcg hormone drops

I am impressed by the information that you have on this blog. It shows how well you understand this subject. in wall gun safe