Paul Pierce, Kevin Garnett and the Brooklyn Nets Show

Share |

A couple weeks ago I was floating around on a lake in Wisconsin's St. Croix River Valley, trying to explain to a friend -- this guy, you know his work -- why I believe something that sounded strange when he said it. "Can they really just be doing things because they want people to notice that they're doing it?" he asked, and when you put it like that -- which is definitely a pithier way of putting it like this or like this -- it does sound kind of puzzling and unlikely.

These are grown-ups, after all, or at least plutocrats and marketing mandroids and basketball players of adult age; there are tens of millions of dollars involved, and plenty of people paying attention. And yet, on a pontoon boat on a lake, and even to a certain extent now, it was the best I could do: the Nets are sort of trying to build a potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way.

And yet I struggle to believe that's quite it, or that it's quite as lousy a way to be as I'd believed. Obviously, or at least obviously to me, frantic and crazy-eyed buzz-chasing and the poignant and self-thwarting Daniel Snyder-ian wish to Build A Winner is a big part of The Brooklyn Nets Thing. It's by no means as obvious that any of this will work, or give Brooklyn's fans a team that can even make it to the Eastern Conference Finals.

But, as I wrote at SB Nation earlier today, I'm starting to come around not so much on that approach or its efficacy, but on how admirable it is to do it this way. The Nets are on pace to pay nearly $100 million in luxury tax next season, and have compiled a roster that looks notably more like a successful fantasy basketball team from the 2009-10 season than a contemporary NBA team. They are certainly going to be one of the oldest teams in the NBA, and one of the most expensive, and they are less certain to be one of the best. This is something worth noting, maybe, but I've come to think that it's less worthy of note than how little the Nets seem to care about it. 

Other teams search for surplus value and sustainability and flexibility; the best executives seem studiously to avoid making the cannonball-into-the-quarry splashes that can at times (like this one) seem to be the Nets' primary motivation.  Everywhere, the idea is to build a winning team on a budget, to develop and grow and so buzzword-ily on. This is not how the Nets are doing it, not at all, and while that may or may not be smart on the Nets' part, it is undeniably bold. And also funny. But the building-a-winner bit: what if no one actually gives a shit about that? The Nets have succeeded in creating a spectacle that, however successful or even worth-watching its team-shaped component becomes on the court, is at least a spectacle. And that's something.

I still don't like the Nets, really. I don't like the way they left New Jersey -- I believe I'm on the record to this effect -- and I don't like how quick and craven they are to gouge the community they keep claiming to be All About. They're a team that fans will make their own -- it's already happening -- and make worthwhile and admirable in the process; they'll rescue the team for themselves, because that's what fans do. And the Nets are also a business, man, and one that can be wasteful and crass and grandiose and dishonest.

But the Nets are also -- and this is the part that, while I don't quite like it, I am beginning to appreciate -- embracing their truest identity as A Big Entertainment Thing, and one seemingly less concerned with the eggheaded business of buidling a winner on a budget than with blockbusting, with Going Big and then Going Bigger. They'll still play basketball, of course, and for a year or two more they'll probably play it pretty well. But let's embrace them, first, as what they are: the NBA's most purely Situationist team. Or maybe not embrace. But recognize it, at least, and realize that -- for all the PR pomp and branded circumstance -- this is finally just another show to enjoy or not, laugh at or cheer for or whatever. Just a bigger show than usual, and one that will eventually play basketball.

So, to that end, here are Paul Pierce and Kevin Garnett on the cover of a box of Good Friends cereal, courtesy of our illustrator friend (and contributor!) Eli Neugeboren.

Share |

Comments

I take in some new stuff from it as well, a debt of gratitude is in order for sharing your data. sell my house fast

Best work you have done, this online website is really cool with great facts. How to uninstall web companion

This blog is truly awesome in all aspects. natural cure for lice

I read that Post and got it fine and enlightening. If you don't mind share more like that... Towing Colorado Springs

I know your expertise on this. I must say we should have an online discussion on this. Writing only comments will close the discussion straight away! And will restrict the benefits from this information. apartment for rent in ba dinh district

I truly value this superb post that you have accommodated us. I guarantee this would be helpful for a large portion of the general population. leaky basement

It was a decent post undoubtedly. I completely delighted in understanding it in my lunch time. Will most likely come and visit this blog all the more regularly. A debt of gratitude is in order for sharing. cty sản xuất tvc quảng cáo

Pleasant post. I was checking continually this online journal and I am inspired! To a great degree accommodating data uniquely the last part I watch over such information a considerable measure. I was looking for this specific data for quite a while. Much obliged to you and good fortunes. video production services ho chi minh city

I discovered your this post while hunting down data about site related examination ... It's a decent post .. continue posting and upgrading data. 3d walkthrough animation services

These articles have got thorough discernment without unclear the readers. wedding djs charleston sc

In processing submission, net directories have an editor who will do a evaluation at the internet site whether or not in accordance with the terms and settlement, each internet directories in a exceptional manner of identifying it Buy backlinks | Dofollow seo backlink services

Your articles are very well written and unique. strong

As the power of PageRank is getting lower, flow metrics matter. Google gives a huge importance to metrics like domain authority, trust flow or citation flow as a ranking factor. backlinks

As the power of PageRank is getting lower, flow metrics matter. Google gives a huge importance to metrics like domain authority, trust flow or citation flow as a ranking factor. high trust flow backlinks

I've perused some well done here. Certainly worth bookmarking for returning to. I astound the amount of exertion you put to make such an extraordinary useful site. assisted living in hampton roads

i have perused a couple of the articles for your web site now, and that i honestly like your fashion of running a blog. I introduced it to my pinnacle selections web journal website listing and can be inquiring quickly. it would be ideal when you have a take a look at my internet site additionally and permit me recognize what you watched. instagram likes kaufen

I've perused some well done here. Certainly worth bookmarking for returning to. I astound the amount of exertion you put to make such an extraordinary useful site. seamless gutters Charleston SC

Your articles make complete sense out of each topic. window film

I truly cherished perusing your web journal. It was extremely very much created and straightforward. Not at all like different sites I have perused which are truly not that good.Thanks alot! judi poker online

I am exceptionally upbeat to find your post as it will get to be on top in my gathering of most loved online journals to visit. domino q

Extraordinary overview, I'm certain you're getting an awesome reaction. mosquito bite treatment

The letterhead must be unique, must have a unique style because this is a graphic piece of a very big important for communication. affordable brochure printing sg

I’m flattened for your blogs writings and blogs as well. Zum Testsieger

This is really an extraordinary read for me. I have bookmarked it and I am anticipating perusing new articles. Keep doing awesome!. Charleston SC Drain Repair

Great webpage brother I am gona inform this to all my friends and contacts. weight loss

even worth-watching its team-shaped component becomes on the court, is at least a spectacle. And that's something. data center engineer

build a potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way. Loftplan reviews

You completely match our expectation and the variety of our information. porn cccam server

This is exceptionally instructive substance and composed well for a change. It's pleasant to see that a few individuals still see how to compose a quality post! teeth whitening perth

Much obliged for the online journal stacked with such a variety of data. Ceasing by your site assisted me with getting what I was searching for. buy real social marketing review

The leader of a faction of Avengers against regulation;[5][6] a World War II veteran who was enhanced to the peak of human physicality and frozen in suspended animation, before waking up in the modern world. popcorn flix movies

The leader of a faction of Avengers against regulation;[5][6] a World War II veteran who was enhanced to the peak of human physicality and frozen in suspended animation, before waking up in the modern world. popcorn flix movies

even worth-watching its team-shaped component becomes on the court, is at least a spectacle. And that's something. Bridging loans london

trying to build a potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way. loftplan

the entirety on-line comes proper back to backlinks, with out one way links its very tough to get ranked high on google and the other engines like google. seo pricing packages

nice blog information is the information made ​​sense I hope it will grow longer, I also wish a blog like you. thank you!
Magician London

Much obliged for the online journal stacked with such a variety of data. Ceasing by your site assisted me with getting what I was searching for. BIG FREE CHIP

obvious that any of this will work, or give Brooklyn's fans a team that can even make it to the Eastern Conference Finals. loft plan reviews

Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more. autocad crack

Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
geico auto insurance cards

wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i’m a bit clear. I’ve bookmark your site and also add rss. keep us updated.
credit report gov site

Much thanks to you such a great amount for sharing this incredible blog.Very motivating and accommodating too.Hope you keep on sharing a greater amount of your ideas.I will love to peruse. BIG FREE CHIP

The emancipated templates are disunited by incompatible sizes of postcards they Hot Printsre prefab for. Printing VIP in USA

This is an extraordinary post. I like this topic.This site has heaps of advantage.I discovered numerous fascinating things from this site. It helps me in numerous ways.Thanks for posting this once more. fahrrad navi

Money Lender in Singapore Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more. Best Money Lender in Bukit Batok

Waconzy – Ogbono‘ is effortlessly voiced and deftly decorated with elegant African instrument stylings produced by DV8 media’s new signee Ceecollins. nigerian music

potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way. voyance telephone

build a potential NBA Championship team, but they're mostly about doing it in a loud and public and noteworthy way. hotwife

And the Nets are also a business, man, and one that can be wasteful and crass and grandiose and dishonest. Car stereo

I'm happy I discovered this site, I couldn't discover any learning on this matter former to.Also work a website and on the off chance that you are ever inspired by doing some guest composing for me if conceivable don't hesitate to tell me, im dependably search for individuals to look at my site. new casino 2017