Tuesday's biggest MMA story was also its gnarliest—a photo of a mangled leg that was purportedly a result of a sparring session gone wrong. It was also totally fake.
Outsider art? Standard YouTube randomness burp-up? Collaboration between Jenny Holzer and the Eastern European muppet version of the "Honey Badger" narrator? What are these things?
Breaking out some experimental-unto-WTF'y prose and breaking out a baby-talk homonym on NFL.com isn't going to hurt the Super Bowl's ratings. Which is a good thing, because...
Is it art? Is it something from which you can hang coats or sweaters or whatever? Most importantly, does it have Mets legend Keith Hernandez's smiling face on it? Yes, and yes, and yes, and we love it. This is the coat rack that changed everything.
If you want to sell golf equipment, the formula for success could hardly be more plain. Take John Daly, get him in a studio, buy him a hat, hire the guy who directed Big & Rich's videos, and buy 550 beers. Then you just let it happen.
There's no reason to put Doors keyboardist Ray Manzarek in a documentary about UCLA basketball, really. But until you actually watch Manzarek's performance in a documentary about UCLA basketball it's hard to understand why not. Let's fix that.
