Topic: Novak Djokovic

July 3, 2012

World #1 Novak Djokovic is changing clothes. He's jumped from repping the tacky-to-goofy Sergio Tacchini brand to wearing Uniqlo, a Japanese alternative-basics line whose growth (as many as 300 new stores opening every year until 2020) rivals Nole's own dominance of the men's pro tour.

March 21, 2012

Last weekend in Indian Wells, the number one women’s tennis player, Victoria Azarenka, claimed her fourth straight tournament for 2012 and put her win/loss records at 23-0 for the year. For a while now, there has been concern that the women’s tour is fundamentally broken. Could Azarenka's streak be a step in the right direction? 

January 30, 2012

A Novak Djokovic victory is almost always impressive but rarely inspirational, akin to watching someone recreate a Jackson Pollock painting drop by drop from the world’s longest instruction manual. As a physical accomplishment, it’s amazing. As a piece of drama, or really just athletic narrative, it’s a little dull. For full appreciation as an athlete in a state of continual self-improvement, he requires the right context.