Topic: NBC

August 14, 2012

With the all of the hoopla from London 2012 now in the rearview mirror, NBC can look back and say "We broadcasted the Olympics! In London!". We're not sure what else they could say beyond that, but what we are sure of is that they definitely missed out on some finer points of British culture. Thankfully, Eric Freeman is here to tell them where they went wrong. 

July 31, 2012

NBC's Olympics broadcast is athletic competition communicated with an unheard-of level of editorial control. In truth, it often looks a lot like the network's regular primetime programming and not all that much like sports. It’s a spectacle guaranteed to bring in viewers and hopefully establish NBC as a home for quality programming. The problem with this plan is that most viewers are not completely stupid.