Topic: Marketing

March 21, 2014

NBA commissioner Adam Silver says it's "inevitable" that NBA jerseys will feature advertisements and brand logos in the future. "Inevitable" is definitely one word for it.

May 1, 2013

Since the Calgary Flames' C of Red in the 1986 Stanley Cup Playoffs, professional sports teams have tried to recreate the monochromatic frenzy that came with it. After last week's Nike-branded White-out party-where-a-basketball-game-broke-out in Miami, we may have finally Witnessed the sentiment behind it swallowed whole. 

June 11, 2012

Since 2010, the Oakland A’s have marketed themselves as “Green Collar Baseball." Setting aside the fact that Oakland’s jerseys don’t really have collars, and if they do, they’re not green, this slogan nails the A’s. Although the phrase “green collar” is scooting its way toward a dictionary definition, albeit a sort of dumb, imprecise journalistic one—which is not at all the same thing as “blue collar,” which the A’s also do not have, it's fair to say the late-Moneyball-era A's have a pretty good claim to working-class status.

May 25, 2012

A frank conversation on the question of Carmelo Anthony's "evolving" sports drink, and what that could possibly mean, and whether it could cause you to melt like Bruce Davison in X-Men.

April 24, 2012

The Soccer Pal is not your friend. Wrapping your feet in rubber is not an improvement over tying one's shoelaces properly. And so on: journey, if you dare, into the wonderful world of useless soccer training products.

February 20, 2012

Tyson Chandler and J. R. Smith both came to the Knicks as free agents this year, drawn there by the allure of the city as much as the franchise's plans. One of them had every right to do so. The other, well, that depends on what you think it means to play for the Knicks. 

December 7, 2011

For most of the past decade, Daniel Bryan was, by general nerd consensus, the single best independent wrestler in America. But the WWE has built itself on chiseled, charismatic figures, and Danielson isn't that. Given WWE's lack of tolerance toward wrestler weed-smoking and Danielson's ridiculous physical abilities, I have to assume that he's not actually high all the time, or ever. But he sure does seem like it. He's a vegan because he's got some weird health issues. He sings backup on a song from the new Kimya Dawson album. He's a strange guy.