Topic: Hype

January 24, 2013

We don’t know if you’ve heard this, but, according to Michael Cole (and Jerry Lawler, JBL, Josh Matthews, Matt Striker and probably Jim Ross) the WWE championship match between The Rock and C.M. Punk could be the greatest match in Royal Rumble history. On the surface this probably sounds like hype. It also looks and smells like hype. And not in good way.

March 21, 2012

Manning, the NFL's most skilled quarterback, is replacing Tebow, the league's talisman of revelation and surprise. Tebow's ghost may stand in the way of Manning's acceptance, but in the end, the league needs both the master technician and the holy fool to operate at full strength. 

February 10, 2012

Reporters want some dude on the Lakers to weigh in on the NBA's biggest story. He won't play along. Who does he think he is, anyway? 

January 17, 2012

Sports coverage can annoy, but it has a baseline—the games every fan cares about—against which we can judge the mountains of bullshit. Political reporting, sadly, has no clear bottom.

December 5, 2011

Nils Wagner's by-the-bootstraps company, HoopMixTape, helped launch the public awareness of future young NBA players like John Wall, Derrick Rose, and Brandon Jennings. His videos have been viewed online more than 120 million times, and he has more than 125,000 YouTube subscribers.  In the landscape of sports programming, where high school athletics are the next frontier—and, indeed, become more commercialized by the year—Nils Wagner and his competitors’ dramatic hype and frequent dunk-and-crossover mash-ups provide what networks often don’t.

November 8, 2011

On Sunday night, a highlight video of Cuban defector and aspiring MLB center fielder Yoenis Cespedes, known as “Yoennis” up until a few days ago, appeared on YouTube. It set the sports world (well, one very specific quadrant of it) abuzz, and then just as abruptly, was removed by the uploader, presumably due to copyright issues.