Topic: Fire

January 26, 2012

The big news last week before the MLS’s Chicago Fire flew south to Florida to begin their winter training camp was not a star player signing, or a new coach, or an addition to their Toyota Park home. On Tuesday, it was revealed that The Quaker Oats Company (a tentacle of PepsiCo) would pay the Fire at least $7.5 million to place their name and Quaker Larry’s smug face across the chests of their players for the next three years.