Topic: Branding

April 21, 2014

Ambition, furious self-branding, people skating around wearing oversized heads, an Unspecified Yellow Thing and a character called Mop Top The Hip-Hop Scientist. So: about what you'd expect from a NHL mascot's birthday party.

March 21, 2014

NBA commissioner Adam Silver says it's "inevitable" that NBA jerseys will feature advertisements and brand logos in the future. "Inevitable" is definitely one word for it.

January 17, 2014

The exciting experience of being in a city that is suddenly very into football. The less-exciting experience of watching two types of brands be argued about on TV. The good news is that four really good teams are playing in two football games on Sunday. It's pretty good news.

November 7, 2013

From the moment his dead mascot eyes met ours, people who care have written off new New Orleans Pelicans mascot Pierre as a terrifying nightmare bird. Which he is, honestly. But which maybe isn't as bad as it sounds.

February 14, 2013

Darren Rovell has been kicked around a lot over the past week. He deserves it, as he generally does, but perhaps worse than anything Rovell said or did is that he was just doing his job.

November 1, 2012

ESPN's QBR may or may not take off as the next great advanced football metric. But the stat-heads who helped design the proprietary stat were very willing to explain its most controversial aspect, the much-debated (and confusingly named) "Clutch Index."

July 31, 2012

NBC's Olympics broadcast is athletic competition communicated with an unheard-of level of editorial control. In truth, it often looks a lot like the network's regular primetime programming and not all that much like sports. It’s a spectacle guaranteed to bring in viewers and hopefully establish NBC as a home for quality programming. The problem with this plan is that most viewers are not completely stupid.

March 27, 2012

Is UNC sometimes-star really a brand-obsessed crazy person? Or does it just look that way?

January 26, 2012

The big news last week before the MLS’s Chicago Fire flew south to Florida to begin their winter training camp was not a star player signing, or a new coach, or an addition to their Toyota Park home. On Tuesday, it was revealed that The Quaker Oats Company (a tentacle of PepsiCo) would pay the Fire at least $7.5 million to place their name and Quaker Larry’s smug face across the chests of their players for the next three years.

January 23, 2012

Even the rattiest of kids can't duct-tape or shoo-goo a pair of Vans beyond matter of months. Skate culture (and shoes) have a huge overlap with the world of streetwear. Thus the skate shoe market spins in a rare confluence of fashion and function that we might call a no-brainer. Or goldmine. Or what Mark G. Parker, Nike's chief executive and president, did in fact call a “unique consumer segment … underserved in terms of product innovation.” Seven months ago, action sports represented $390 million of Nike's business, up 120 percent since 2007, the fastest-growing category within the brand. The company aims to double this figure by 2015.