Jessica Danielle is a professional speechwriter and media coach. She is also the creator of PlayerPerspective, a sports blog examining all the major players in professional sports, particularly the NFL. She tweets @PlyrPerspective.
It's tough to say why the Catfish-ian hoaxers and retweet-trolls who swarm athletes on Twitter do what they do. But even a brief look at how they do it can tell you what works.
The internet and sports-bro world's favorite meme, model Kate Upton, is an odd kind of phenom. Being a bombshell too bootylicious for the editorial modeling world made her almost exotic, but her meteoric rise to fame only happened in the place where she could be the most generic: at the center of sports-bro attention. Cue the beer commercials!