We love teams. They become ours. Their fate becomes ever more crucial to our day-to-day well-being as the season—whatever the sport or activity may be—wears on to its inevitable conclusion. Then if “we” were good enough, it's on to the playoffs, and—if we're really blessed—to winning it all. Of course whether we win it all or not it all begins anew after a break of a month or three. The slate's wiped clean and we reinvest ourselves in the hopes of the ultimate outcome once more.
Most times, you go to a baseball game hoping to see something you've never seen before. But what happens if the game is sponsored by something you've been forced (pardon the pun) to see before and didn't really enjoy the first time?