Blake Griffin Is the Major Market

Share |

There's no disputing the numbers: Los Angeles is a major city, full of people, wealth, enjoyment, and possibility. The Clippers, who get the off-nights at the Staples Center, play there. In theory, the Chris Paul deal created another large market powerhouse—exactly the kind of thing the new CBA was meant to undo, or at least avoid. People blogged about it.

Except, despite having landed the NBA's point guard supreme, and harboring the league's most scintillating dunk machine, the Clippers are still the Clippers. Call it a curse, pin it all on sub-human owner Donald Sterling; LA's other team has an especially tricky path ahead of them if they want to capitalize on the city around them. Simply winning won't do the trick, and that would be the case even if the Lakers weren't there to rule the roost. The Clippers have a serious brand problem.

The franchise is shockingly modern in this respect. Well before this marketing term became a dry, prosaic part of our shared internet language, the Clippers had screwed themselves out of LA's boon, and everyone understood it, even if the articulation remained rough, elliptic. The Clippers were never the other team like the Jets, Angels, or Warriors. They were alienation itself, and their fans saw themselves as outsiders, hipsters, or deviants—depending on what peculiar roster the team was working with that season. Even workhorse, and all-around good guy, Elton Brand seemed to need some sort of unhelpful, odd complement. Lamar Odom before he got it together; Darius Miles and Quentin Richardson; Sam Cassell.

By this logic, Paul's Clippers are, best-case, a whopping, undeniable version of the "alt-Lakers" meme someone tries to start up every time Donald's Kids sniff the playoffs. But that look doesn't suit Paul, a nasty traditionalist who often comes across as a premature Hall of Famer, or Griffin, quite possibly the futuristic heir to Tim Duncan and Kevin Garnett. They aren't scattershot new jacks, or grit-grind underdogs. Paul and Griffin are a variation on the game's most reliable winning theme: an indomitable big man and endlessly resourceful ball handler. Stir in center DeAndre Jordan, a first-rate leaper and defensive presence whose offense is a well-meaning daze, and free agent Caron Butler, who in the wake of the Paul trade, can be praised for his usefulness and leadership, and this team's nucleus is nothing short of mainstream. But as of today, the Clippers still represent displacement within a major market.

Here's where Griffin becomes key. Griffin flourished as a YouTube cult hero, then swiftly, almost radioactively, found himself at the center of the league's marketing campaigns. Smarter and less blankly affable than you think, he was able to rack up national endorsements without oozing "personality" like Dwight Howard (who, in all likelihood, played himself out by being too eager to please). The connection between Griffin and the Clippers can feel incidental times. They can't bring him down and like it or not, he can't elevate them overnight. Meteors aren't known for chugging along with massive baggage.

It's all straight out of the Kevin Durant playbook. Oklahoma City is truly small, not just figuratively so like Clipper Los Angeles. Durant has circumvented all of that by achieving his national presence through, simply put, buzz. In OKC, the Thunder are careful to never place one player above others, a philosophy that suits Durant fine. However, on the national stage, Durant has captivated and fascinated remotely serious hoops fans since Texas, and their zealotry—coupled with his growth—has created an unlikely monster. Durant is a bizarre, unsettled player whose personality is self-effacing, shy, and benevolent. He's more like a mythical creature than a franchise pillar. Yet this image has proven ideal for the transmission of his brand, allowing it to sneak out away from OKC and establish himself internationally. In the end, it's helped the Thunder. At home, they're the feel-good chums. Out in the world, the Durant-driven team is nothing short of avant-garde. Blame the Internet for that.

Griffin—coincidentally, an Okie who seems incapable of big-timing—is Paul's door to this new sense of "major market". Those red and blue jerseys are clown costumes on the ground in LA, and for anyone whose basketball consumption is limited to conventional channels. But at this point, they know Griffin. Paul tossing alley-oops to Griffin, or getting on television regularly not as a Clipper, but as a teammate of Griffin, provides a buffer. We can pretend those jerseys are meaningless; they leave no slime on him. In branding terms, the Clippers are either shit, or they are the team Blake Griffin plays for. Chris Paul, even if he's eventually bound to take this team over, for now must be content to waltz in behind Griffin, for those eyes.

Griffin and Paul can save the Clippers by making us forget the team exists. That will be enough to make them palatable, even credible, for the worldwide NBA audience. Locally? The Clippers might only overcome themselves, and as Dave Zirin put it, “occupy LA”, if, in effect, they cede their stake in real Los Angeles over to the virtual, brand-and-meme-driven, version of themselves. It’s also the only hope they have of ever seriously challenging the Lakers prestige. Legacy, it seems, is the most dangerous brand of all.

Share |


Thank you for very usefull information.. women shoes size 11

In the event that more individuals that compose articles truly fretted about composing awesome substance like you, more perusers would be occupied with their compositions. Much thanks to you for thinking about your substance. economical printers

i am continually searching for some free stuffs over the web. there are likewise a few organizations which gives free specimens. designer mens outlet

I am glad you take pride in what you write. This makes you stand way out from many other writers that push poorly written content. cheap print

Much obliged to you for some other enlightening site. The spot else might just I understand that sort of data written in such a flawless strategy? I have an endeavor that I am essentially now running on, and I've been at the look out for such information. Saving Money Cheap 55 Printing: Hot Deals for Any Type of Printed Products

I can’t imagine focusing long enough to research; much less write this kind of article. You’ve outdone yourself with this material. This is great content. aluminum castings

Chris Webber choked up on the call, and the noise level up there with the days when Arco doubled as a brain-splitting torture device.

Its me Brayden Ben a professional and well experienced Designer.There are many designer more experienced then me , but now i am here to provide you the real design service I will design your name with real stones and give you high quality image , Unique and professional and no one will copy your design because its all Hand Made. design name with stones

WE PROVIDE HIGH TRUST FLOW AND CITATION FLOW BLOG COMMENTS BACKLINKS WITH ON DA PA Are Citation and Trust flow metrics really a necessary statistic?There was a time when SEO was at a nascent stage and primary metrics such as Google Page Rank mattered a lot in SEO. Today, SEO has advanced far beyond the domain of Page Rank and as such, secondary metrics such as trust flow, domain authority, citation flow, etc., have taken over Google Page Rank in terms of importance as far as ranking in Google is concerned. backlinks 2017

Incredible information, do anybody mind simply reference back to it resources

He found that Online content writing has helped many people to get some extra income. cccam server

Much thanks for the sharing! COOL.. Mateo

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free Dofollow Blog Comments

If it's not too much trouble share more like that. หนังโป๊

I cherish the way you compose and share your corner! Exceptionally intriguing and distinctive! Keep it coming! go right here

Wonderful, just what a blog it is! This blog has provided the helpful data to us continue the good work. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. 100% Manually, So your site is safe you can get all HQ links, that definitely increase your SERPs. 20 High Quality Backlinks gig Only for fiverr members just for 5$ WOww...high trust flow backlinks

Fascinating theme for an online journal. I have been scanning the Internet for the sake of entertainment and happened upon your site. Impressive post. Much appreciated a ton for sharing your insight! It is extraordinary to see that a few individuals still invest an exertion into dealing with their sites. I'll make sure to return again genuine soon. werbemittel bedrucken

seo I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really that good low obl unique domain visit this site hurry up waiting your order. Thanks alot! dofollow blog comments

This is very informatics, fresh and clear. I feel that everything has been portrayed in orderly way with the goal that peruser could get most extreme data and realize numerous things. Ladenbau

Buy backlinks I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post Dofollow Blog Comments

trust flow backlinks Great article Lot's of information to Read... johntechseo Great Man Keep Posting and update to People..Thanks high tf backlinks

Out in the world, the Durant-driven team is nothing short of avant-garde. Blame the Internet for coach atlanta

At Spa Samira Laser Clinic, our number one priority is customer satisfaction. Highly experienced staff, certified aestheticians, and competitive prices are among reasons why our clients choose us. With services ranging from facial peels and waxes, cheat boyfriend

I haven’t seen a good post like this in a year now. And seeing this post now, ahh, it really pleasures me. Thanks a lot for this postPest Control Central Coast

Great website! It looks very professional! Maintain the good job operating system substitute

The worst part of it was that the software only worked intermittently and the data was not accurate. You obviously cannot confront anyone about what you have discovered if the information is not right. diaper bag review

Our companions are chosen for their true model beauty, dedication and with our clients in mind. All companion photos are genuine and our agency does NOT. My Cheap Price blog comments here

It is great to have the opportunity to read a good quality article with useful information on topics that plenty are interested on.I concur with your conclusions and will eagerly look forward to your future updates novoline online spielen

I have bookmarked it and I am looking forward to reading new articles. Keep up the good work adesivagem hidrográfica

You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. homepage

This is a truly good site post. Not too many people would actually. the way you just did. I am really impressed that there is so much information about this subject that have been uncovered and you’ve done your best. with so much class. matcha tee

This is a truly good site post. Not too many people would actually. the way you just did. I am really impressed that there is so much information about this subject that have been uncovered and you’ve done your best. with so much class. Top Ten Auto Insurance Companies

Very inspiring and helpful too.Hope you continue to share more of your ideas.I will definitely love to read..Dota 2 TI6

I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more informationexplainer video los angeles

I would really prefer so as to add one other webpage into the endorsed styles everyone provided a while back. business backup solutions review

actually found this blog and that is amazing thing I enjoy reading this easy to understand stuff. Keep it up. animation services in los angeles

Purchase Office 2016 Professional for 28.99! Completely digital transaction. Genuine License received within 1-2 hours! Also offering Windows 10 Pro Complete full version for 24.99!!! Other discounted software titles available as well.

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts AMD RX480

What a fantabulous post this has been. Never seen this kind of useful
post. I am grateful to you and expect more number of posts like these.
Thank you very much iPhone unlock

I agree with your Blog and I will be back to inspect it more in the future so ple ase keep up your act.my5choices reviews

will probably be coming back to your weblog for more soon what to text your ex girlfriend to get her back

Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work vera wang bedding

It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it. private investigator in Singapore

This article gives the light in which we can watch reality. This is astoundingly middle of the road one and gives indepth data high trust flow

You may post on the skilled credentials for the journal owner. you may specific it’s outstanding. Your journal expertise will springboard your click through best seo company in india

I actually spend my little time to read the websites but this blog is quite different from others, this has helped me a lot in my work Carpet Cleaning Champaign

I actually spend my little time to read the websites but this blog is quite different from others, this has helped me a lot in my work. Thanks binary options trading signals

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. oxnard chiropractor

I actually spend my little time to read the websites but this blog is quite different from others, this has helped me a lot in my work. Thanks free clash of clans gems