Blake Griffin Is the Major Market

Share |

There's no disputing the numbers: Los Angeles is a major city, full of people, wealth, enjoyment, and possibility. The Clippers, who get the off-nights at the Staples Center, play there. In theory, the Chris Paul deal created another large market powerhouse—exactly the kind of thing the new CBA was meant to undo, or at least avoid. People blogged about it.

Except, despite having landed the NBA's point guard supreme, and harboring the league's most scintillating dunk machine, the Clippers are still the Clippers. Call it a curse, pin it all on sub-human owner Donald Sterling; LA's other team has an especially tricky path ahead of them if they want to capitalize on the city around them. Simply winning won't do the trick, and that would be the case even if the Lakers weren't there to rule the roost. The Clippers have a serious brand problem.

The franchise is shockingly modern in this respect. Well before this marketing term became a dry, prosaic part of our shared internet language, the Clippers had screwed themselves out of LA's boon, and everyone understood it, even if the articulation remained rough, elliptic. The Clippers were never the other team like the Jets, Angels, or Warriors. They were alienation itself, and their fans saw themselves as outsiders, hipsters, or deviants—depending on what peculiar roster the team was working with that season. Even workhorse, and all-around good guy, Elton Brand seemed to need some sort of unhelpful, odd complement. Lamar Odom before he got it together; Darius Miles and Quentin Richardson; Sam Cassell.

By this logic, Paul's Clippers are, best-case, a whopping, undeniable version of the "alt-Lakers" meme someone tries to start up every time Donald's Kids sniff the playoffs. But that look doesn't suit Paul, a nasty traditionalist who often comes across as a premature Hall of Famer, or Griffin, quite possibly the futuristic heir to Tim Duncan and Kevin Garnett. They aren't scattershot new jacks, or grit-grind underdogs. Paul and Griffin are a variation on the game's most reliable winning theme: an indomitable big man and endlessly resourceful ball handler. Stir in center DeAndre Jordan, a first-rate leaper and defensive presence whose offense is a well-meaning daze, and free agent Caron Butler, who in the wake of the Paul trade, can be praised for his usefulness and leadership, and this team's nucleus is nothing short of mainstream. But as of today, the Clippers still represent displacement within a major market.

Here's where Griffin becomes key. Griffin flourished as a YouTube cult hero, then swiftly, almost radioactively, found himself at the center of the league's marketing campaigns. Smarter and less blankly affable than you think, he was able to rack up national endorsements without oozing "personality" like Dwight Howard (who, in all likelihood, played himself out by being too eager to please). The connection between Griffin and the Clippers can feel incidental times. They can't bring him down and like it or not, he can't elevate them overnight. Meteors aren't known for chugging along with massive baggage.

It's all straight out of the Kevin Durant playbook. Oklahoma City is truly small, not just figuratively so like Clipper Los Angeles. Durant has circumvented all of that by achieving his national presence through, simply put, buzz. In OKC, the Thunder are careful to never place one player above others, a philosophy that suits Durant fine. However, on the national stage, Durant has captivated and fascinated remotely serious hoops fans since Texas, and their zealotry—coupled with his growth—has created an unlikely monster. Durant is a bizarre, unsettled player whose personality is self-effacing, shy, and benevolent. He's more like a mythical creature than a franchise pillar. Yet this image has proven ideal for the transmission of his brand, allowing it to sneak out away from OKC and establish himself internationally. In the end, it's helped the Thunder. At home, they're the feel-good chums. Out in the world, the Durant-driven team is nothing short of avant-garde. Blame the Internet for that.

Griffin—coincidentally, an Okie who seems incapable of big-timing—is Paul's door to this new sense of "major market". Those red and blue jerseys are clown costumes on the ground in LA, and for anyone whose basketball consumption is limited to conventional channels. But at this point, they know Griffin. Paul tossing alley-oops to Griffin, or getting on television regularly not as a Clipper, but as a teammate of Griffin, provides a buffer. We can pretend those jerseys are meaningless; they leave no slime on him. In branding terms, the Clippers are either shit, or they are the team Blake Griffin plays for. Chris Paul, even if he's eventually bound to take this team over, for now must be content to waltz in behind Griffin, for those eyes.

Griffin and Paul can save the Clippers by making us forget the team exists. That will be enough to make them palatable, even credible, for the worldwide NBA audience. Locally? The Clippers might only overcome themselves, and as Dave Zirin put it, “occupy LA”, if, in effect, they cede their stake in real Los Angeles over to the virtual, brand-and-meme-driven, version of themselves. It’s also the only hope they have of ever seriously challenging the Lakers prestige. Legacy, it seems, is the most dangerous brand of all.


Share |

Comments

I respect this article for the very much investigated substance and magnificent wording. I got so included in this material that I couldn't quit perusing. I am awed with your work and aptitude. Much obliged to you to such an extent. ביטוח אובדן כושר עבודה

Fascinating post. I Have Been pondering about this issue, so a debt of gratitude is in order for posting. Really cool post.It 's truly exceptionally pleasant and Useful post.Thanks Tax Investigation Advisors

I truly like your thoughts on the issue. I now have a reasonable thought on what this matter is about.. Tax Investigation Accountants

Great article mate, keep the great work, just shared this with ma friendz singapore genital warts clinic

Thank you for sharing with us, I conceive this website really stands out : D. business

I am impressed with this site, really I am a fan . Dead Island 2 Release Date

I am impressed with this site, really I am a fan . internet poem: poets and poems

I am impressed with this site, really I am a fan . Reciprocal Teaching Activities

I am impressed with this site, really I am a fan . Allowance for Doubtful Accounts Adjusting Entry

I am impressed with this site, really I am a fan . Yosemite Valley Lodge Promo Code

Thank you for sharing with us, I conceive this website really stands out : D. Hotels Near Colorado Springs Airport

Hi there, I found your website via Google while searching for a related topic, your website came up, it looks great. I have bookmarked it in my google bookmarks. Low Sugar Muffins

You really make it seem so easy with your presentation however I in finding this topic to be actually something which I believe I might by no means understand. It sort of feels too complex and extremely large for me. I am looking forward on your subsequent put up, I’ll try to get the hang of it! Acrobat 9 Pro for sale

I am impressed with this site, really I am a fan . Ultrasabers Battle

I am impressed with this site, really I am a fan . Barbie Makeup Games

I am impressed with this site, really I am a fan . Staples L Shaped Desk

I am impressed with this site, really I am a fan . Associate of Arts Jobs

You really make it seem so easy with your presentation however I in finding this topic to be actually something which I believe I might by no means understand. It sort of feels too complex and extremely large for me. I am looking forward on your subsequent put up, I’ll try to get the hang of it! where to buy Inventor 2015

You finished a couple fine focuses there. I did an inquiry on the subject and discovered about all persons will oblige with your online journal. Revenue Tax Investigation

You have a decent point here!I thoroughly concur with what you have said!!Thanks for sharing your views...hope more individuals will read this article!!! Tax Investigation Specialists

This one is an inspiration personally to uncover out far more associated to this subject. I need to confess your knowledge prolonged my sentiments as well as I’m going to proper now take your feed to remain updated on each coming blog posts you would possibly presumably create. You are worthy of thanks for a job perfectly performed! cash advance merchant

I truly adored perusing your web journal. It was extremely all around composed and straightforward. Not at all like different online journals I have perused which are truly not that good.Thanks alot! Tax Investigation Self Assessment

I concede, I have not been on this site page in quite a while... be that as it may it was another delight to see It is such a vital subject and overlooked by such a variety of, even experts. experts. I thank you to help making individuals more mindful of conceivable issues. Tax Investigation Advisors

Decent to peruse your article! I am anticipating sharing your undertakings and encounters. Tax Investigation Accountants

Your work is great and I value you and bouncing for some more educational posts. Much obliged to you for sharing incredible data to us. Tax Investigation Self Employed

I enjoy you because of all of your labor on this website. My mom really loves conducting internet research and it’s easy to understand why. I hear all relating to the powerful mode you offer advantageous tips on your blog and improve contribution from people on this theme so my simple princess is actually learning a great deal. Have fun with the rest of the year. You have been conducting a fantastic job. Womax

An impressive share, I just given this onto a colleague who was carrying out a little analysis within this. And the man in fact bought me breakfast because I came across it for him.. smile. So ok, i’ll reword that: Thnx to the treat! But yeah Thnkx for spending time go over this, I’m strongly about it and enjoy reading much more about this topic. If you can, as you become expertise, can you mind updating your website to comprehend details? It truly is highly great for me. Big thumb up just for this short article! tweede woning costa del sol

Positive webpage, where did u think of the data on this posting?I have perused a couple of the articles on your site now, and I truly like your style. You're the best and please keep up the viable work. Revenue Tax Investigation

You have made an awesome showing on this article. It"s exceptionally lucid and exceedingly astute. You have even figured out how to make it reasonable and simple to peruse. You have some genuine written work ability. Much thanks to you. Tax Investigation Self Employed

much thanks to you for an incredible post. Tax Investigation Self Assessment

Magnificent delineated data. I thank you about that. Undoubtedly it will be exceptionally helpful for my future ventures. Might want to see some different posts on the same subject! Tax Investigation Specialists

I have bookmarked your website, the articles are path superior to anything other comparable sites.. a debt of gratitude is in order for an extraordinary online journal! Tax Investigation Advisors

Hello! I just now would like to offer a huge thumbs up for the wonderful info you might have here on this post. I am returning to your website for additional soon. Exotic Kenya

J’aime cette prise de vue mais j’en ai deja vu de semblable de meilleures attributs? http://cad.cheapsoftwaredownload.net/

An intriguing discussion may be valued at comment. There’s no doubt that that you ought to write much more about this topic, it will not be described as a taboo subject but usually folks are too little to chat on such topics. To a higher. Cheers Kilimani escorts

Much appreciated such a great amount for this data. I need to tell you I agree on a few of the focuses you make here and others might require some further survey, however I can see your perspective. Tax Investigation Accountants

This website is really a walk-through it really is the information you wished with this and didn’t know who must. Glimpse here, and you’ll undoubtedly discover it. Parklands escorts

This web site is really a walk-via for the whole data you wished about this as well as couldn’t know that to ask. Peek appropriate here, and you will unquestionably uncover this. Minoxidil barba

wonderful post. Ne’er knew this, regards for letting me know. majestic seo

I truly like you're composing style, awesome data, thankyou for posting. Tax Investigation Self Employed

I found your article very thought provoking. The way it was written made me look at things from a different angle and think about what I originaly thought, why not visit us .I will definately be back again. 사설토토

Likely to commence a business venture around the refers to disclosing your products and so programs not just to individuals near you, remember, though , to several potential prospects more via the www often. earn money Buy Adsense safe Traffic

Perhaps this is a bit off topic but in any case, I have been surfing about your blog and it looks really neat. impassioned about your writing. I am creating a new site and hard-pressed to make it appear great, and supply excellent articles. I have discovered a lot on your site and I watch forward to additional updates and will be back. Lavty Cleaning

I was reading through some of your blog posts on this site and I think this web site is really instructive! Keep on putting up. day pass playa del carmen

This will be the right blog for everyone who is would like to discover this topic. You recognize a great deal its virtually tricky to argue along with you (not that I really would want…HaHa). You certainly put a brand new spin using a topic thats been discussed for several years. Wonderful stuff, just wonderful! http://acad.cheapsoftwaredownload.net/

I truly awed after read this in light of some quality work and educational contemplations . I just wanna express profound gratitude for the essayist and want you to enjoy all that life has to offer for coming!. Tax Investigation Specialists

We’re a group of volunteers and starting a new scheme in our community. Your website provided us with valuable information to work on. You have done a formidable job and our entire community will be thankful to you. golf swing trainer

It’s rare to get an expert in whom you may have some confidence. In the world of today, nobody actually cares about showing others the way in this matter. How lucky I am to have now found a wonderful web site as this. It is really people like you who make a genuine difference nowadays through the ideas they discuss. Vivienda Vacacional

I"m happy to see the immense point of interest here!. Tax Investigation Self Assessment

Hi, have you ever before asked yourself to write about Nintendo or PSP? https://parallel-profits-review-bonus.sitey.me/