BASKETBALL CLUB, INC.

The Sacramento Kings are a very important franchise. It's the team that goes unnoticed.
Share |

Sacramento Kings co-owner Adrienne Maloof, with RHOBH co-star Kim Richards, follows her husband Paul through a swarm of very unhappy Sactown fans. [Image via]

I'm not sure if the generic beer, a white can with all-caps "BEER" stamped across it in industrial-strength typeface, is an urban legend, a Simpsons concoction, or something I glimpsed once while doing community service at a North Carolina recycling plant with the Boy Scouts. Regardless, it has become a useful touchstone for a decidedly square, and unhappy, kind of "no logo" branding. Marketing and image fall to shambles, and we're left with the possibility that BEER is the most attractive face one can put on the product; its most crass, and oblivious, associations masquerading as literalism.

So, as my friend and colleague David Roth likes to say in perpetuity, Sacramento Kings how u?

A week ago, the Kings got their sole nationally-televised game, a late Thursday tilt against the mighty Oklahoma City Thunder. It was basketball, but it was also civic. Sacramento is in the middle of one of those nasty arena spats; the OKC game was a chance to show the world that, indeed, these fans love their team and want them to stay. Mayor Kevin Johnson was on camera a lot. So were the Malooves, the very people threatening to relocate the franchise if they don't get a new building. Warring factions came together to convince each other, or at least the rest of the country, that there was no reason things shouldn't work out. Love, or at least the brokered pantomime of it, conquered all, stands were thick with all-black tees, Chris Webber choked up on the call, and the noise level up there with the days when Arco doubled as a brain-splitting torture device.

It's unclear exactly what this spectacle was meant to accomplish. National audiences have short memories when it comes to cities losing teams; certainly, David Stern could not give less of a shit about leaving a fanbase weeping on their doormats. His single-minded devotion to the Hornets is, at this point, less about post-Katrina justice and more about proving he was right to have enforced this imperative against all good economic sense. Otherwise, Stern doesn't do public relations anymore. In his dotage, the first thing to go was concern for the opinion of anyone he couldn't squelch or expect to diminish over time. The second was his ability to hide disdain.

The Kings upset the Thunder, a totally unexpected win that proved just how much potential, and fire, this young team has going for it. It was a show of force that gave Kings fans reason to cheer. However, the lopsided matchup probably kept a lot of folks outside of Sactown from even watching the game. It was a great day for the Kings, but it hurt them on the messaging front. DeMarcus Cousins had the kind of game that could change the largely negative view of him as an immature, coach-killing, head case; as Rob Mahoney noted in his spot-on dissection of Cousins's playing style, the second-year big man is startlingly original, effective, and well worth the head of one journeyman coach. But that's basketball. Cousins is a symbol, a cliche, and that far outstrips whatever he's actually doing on the court. And none of this will ever change unless the Kings command attention.

The thing is, the Kings—in a gently phantom way—just may be the most talked-out NBA team this side of the Knicks. Actually, "team" isn't right at all. They are the most talked about franchise, a chip, a pawn, a commodity, whose specifics rarely enter the picture. Cousins is a sulky jerk; the Kings are a professional sports club, a business entity.

This saw Bravo's Real Housewives of Beverly Hills wrap up with the third part of a prolonged, Stalingrad-esque reunion show. RHOBH, as it's affectionately known, needed at least that much time to unpack a season so wracked with misery and genuine disaster that it turned a manufactured reality into fractured commentary on real-life unpleasantness. Taylor Armstrong may or may not have been brutally abused by her husband Russell, a grifter who killed himself while the show was in production. Taylor revealed in the reunion that her orbital was now held together by a patch of steel mesh, the only time in the show’s history that surgery hasn’t been played for laughs. Kim Richards, a stunted child star of Escape from Witch Mountain fame, spent the season in an alcohol and heavy meds-induced stupor; her sister Kyle, who acted alongside her in 1977’s The Car (most notable for James Brolin lead and Anton LaVey’s consultant credit), was her own study in horrid psychology, hitting on a particular obtuse form of denial that treated addiction as a personal affront.

And then, sitting blankly through much of the reunion, was Adrienne Maloof, the non-courtside Maloof sibling and co-owner of the team. The Kings are referenced constantly in RHOBH as a marker of Adrienne’s supreme wealth. They are “a basketball team,” and as her character has grown more harried, mundane, they make up about half of her identity. Adrienne is rich enough to not need fame. The show is a marketing tool, a public relations tentacle. Once, the ladies went to a game and met Ron Artest. This season, Adrienne and a couple of others confronted the horror that was … fans upset that the Malooves might relocate the team. This show airs weekly and has no shortage of chattery viewers. Its nondescript invocations of “Adrienne’s team” and an angry city that threatened her life when she flew in for what, at the time, looked like it might be the last home game. The messaging may have been impenetrable, but the Kings have been rendered so nondescript, so generic, that this almost seems like nit-picking.

The Kings are also a popular discussion topic with NBA fans in Seattle, who this week learned that a plan to build a new arena is being actively considered. The thinking is, if there’s an arena, the NBA has no choice but to bring a team here, since Seattle is an important place with money. This “if you build it, they will come” mantra plays on the logic that Clay Bennett used to steal the Sonics away to Oklahoma City. I’ve heard sports talk hosts say, seriously, that “the ball is in the NBA’s court.” And with Sacramento’s vote coming up in two weeks, the Kings are the most likely option. The Kings would become the new Sonics if they moved. The Sacramento team represents a placeholder: a spot in the NBA, a ticket back into the action. There has been precious little consideration of the players this city would inherit, some of whom are on long-term deals that would make their presence a given. Maybe it’s jumping the gun to talk about Cousins or Tyreke Evans, but it furthers this view of the Kings as BASKETBALL TEAM. They make rich women sparkle and right history for deserving cities. There is, however, next to no interest in the team itself.

Sports is a business, and the number of people who would be impressed by Adrienne Maloof owning an NBA team, or fondly remember going to Sonics games as a child, far exceeds those who want to talk about whether Keith Smart is just the right amount of permissive for a team that both needs direction but plays best loose. And yet perhaps the most compelling case to be made for the Kings sticking around is that their fans just plain get the NBA. Fine, everybody loves the home team, especially when they are winning; a small market represents a captive audience. But over the last decade or so, the Kings have had some mightily interesting teams, and fed off of this excess of personality. Tom Ziller, a good pal of mine and the all-time champion of NBA team blogging, said the other day that “DeMarcus Cousins is the most GIF-able player in the league.” He’s right, and the comments section of his Sactown Royalty are full of examples.

Is this about DeMarcus Cousins in particular? No, but the ability to latch onto this quality in players is anything but a given. It’s only a BASKETBALL CLUB if you view it that way.


Share |

Comments

I want to it articles thank for your time of this nice read!!! I definitely enjoy every little bit of it and I have you bookmarked to check out new stuff on your blog a must read blog!!Hands Free Dog Leashes

The company now buys unwanted furniture from home owners as well Buy Salvia

big deal to buy one shirt just to complete the bin. Then I brought it home and put it in it's rightful spot, and breathed a little sigh of relief.
vertcal blinds

No you don’t have to pay just if you have selected payment option as credit card they will be pending and you are not able to book another cab till you clear that balance..Flat Belly Overnight Raposo

Within this webpage, you'll see the page, you need to understand this data. The Red Smoothie Detox Factor

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant..print brochures

big deal to buy one shirt just to complete the bin. Then I brought it home and put it in it's rightful spot, and breathed a little sigh of relief.

loft conversions ealing

The most interesting text on this interesting topic that can be found on the net ... travel umroh terpercaya

We are genuinely gracious for your site area.I was simply examining through the web chasing down some data and continued running over your online journal.Pendule

Nice information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which I need, thanks to offer such a helpful information here. High PR Blog comments

The box-pleated skirt is bustled in the back and caught at the sides with wide bands scattered with pearls and crystals....Electrical certificate for landlords

I was very impressed by this post, this site has always been pleasant. Thank you very much for such an interesting post, and I meet them more often then I visited this site...endocrinology thyroid specialist

I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article...more bonuses

Good post but I was wondering if you could write a little more on this subject? I’d be very thankful if you could elaborate a little bit further...http://writemypapercheap.net/

Nigerien, Großbritannien. Wirbelsturm Sandy in den USA. Aber auch in Österreich standen Teile der Steiermark und Kärntens unter Wasser. Das Jahrhunderthochwasser 2002 ist noch allen in Erinnerung. BMW service

Wow ! This could be one of the most useful blogs we have ever come across on the subject. Actually excellent info ! I’m also an expert in this topic so I can understand your effort.app empire

The CFL Colts weren’t quite the real thing, at least in terms of being an actual NFL team. But in helping Baltimore reclaim a sporting herit111765317 age and history that had been stolen away in the dead of night, they were memorable all the same. Even if no one ever quite figured out what to call them.same day plumbers london

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant... teardrop attack

It proved to be very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!targeted traffic

I was getting bore since morning but as soon as I got this link & reached at this blog, I turned into fresh and also joyful too...projectfreetv.io

You bear through a awesome vacancy. I sanity definitely quarry it moreover personally suggest to my buddys. I am self-possessed they determination be benefited from this scene. Ex Factor Guide Review

Good post but I was wondering if you could write a little more on this subject? I’d be very thankful if you could elaborate a little bit further. enhance eyelashes

Interesting and interesting information can be found on this topic here profile worth to see it. The Woman Men Adore and Never Leave

sporting heritage and history that had been stolen away in the dead of night, they were memorable all the same. Even if no one ever quite figured out what to call them.cheap tyres

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant... xarelto lawsuit help

The reason is lack of proficiency in writing. Assignment papers should be written is proper format and with a lot of precision. The answers will be to-the-point or accurate. dock steps

I hope that it doesn't disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say..fridge repair london

I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.
Plumbers London

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant.
cpap mask

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant..
cpap mask

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant... tax audit

You possess lifted an essential offspring..Blesss for using..I would want to study better latest transactions from this blog..preserve posting.. Talk To His Heart Review

If you are a student and if you do not like to write your assignments, you can always opt for assignment help services. Now, the obvious question is – how these services can help you? These professional assignment writing service
site here

I wrote about a similar issue, I give you the link to my site. The Instant Switch Review

I would suggest you to remove the idea from your mind about to different theme. You cannot add two Google analytic
clicking here

I was working and suddenly I visits your site frequently and recommended it to me to read also. The writing style is superior and the content is relevant... tax audit

Good post but I was wondering if you could write a little more on this subject? I’d be very thankful if you could elaborate a little bit further...Franco Noval

I would suggest you to remove the idea from your mind about to different theme. You cannot add two Google analytic.
Victorino Noval and Manny Pacquiao

This is exciting, nevertheless it is vital for you to visit this specific url: What Men Secretly Want Review

I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon! packers and movers pune rates

I most likely appreciating each and every bit of it. It is an incredible site and decent impart. I need to much obliged. Great employment! You all do an incredible blog, and have some extraordinary substance. Keep doing awesome. Language of Desire

Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. Rocket Spanish

This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post.
High PR Blog comments

store is the source to provide free and quickly available apk files for android phones.Users can get free apk files for games and applications without waiting or any subscription. download apk for android games and apps.
spherical panorama

store is the source to provide free and quickly available apk files for android phones.Users can get free apk files for games and applications without waiting or any subscription. download apk for android games and appspanorama

apk download store is the source to provide free and quickly available apk files for android phones.Users can get free apk files for games and applications without waiting or any subscription. download apk for android games and apps
apk apps download

This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post. Houston pallets

After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it. Diabetes Destroyer

Mexico's financial and economic implosion in 1994Ð95, evolved from a specialized activity carried out by ex-police and ex-military who targeted the very rich to one where the lower to upper middle classes are the main source of revenue.
strep throat treatment

Your article has piqued a lot of positive interest. I can see why since you have done such a good job of making it interesting http://blogsetup.org/